Today’s New Flexible Packaging: What Is Right For Your Product?
Using the right kind of packaging for your product is more important than ever. New products are hitting the shelves every day and companies have to use every possible method to attract attention and market themselves effectively: all while keeping costs down! There are plenty of options in flexible packaging on the market: you just have to decide what will work best for your product. Here’s a little bit of information about some different types of packaging to help you decide.
1. Shrink Films
Shrink films are a simple and cost-effective way to package solid objects. Although shrink film technology is nothing new, today’s materials are stronger than ever and offer more options in packaging. For example, some films can be preprinted with brilliant graphics, allowing your shrink wrapped product to look professional while eliminating a labeling step for you. Lower gauge films are clearer and more attractive than their predecessors, making shrink film a choice worth considering.
2. Reduced volume packaging
Taking the air out of your tires is a bad thing, but taking the air out of compressible merchandise means more compact flexible packaging for easier transport and easier display. Plastic encases the object completely, keeping it safe and protected. However, the volume inside the package can be reduced at least 80% without harming the merchandise. Once freed from its packaging, the merchandise returns to its normal dimensions.
3. Hangable Packaging
Packaging your goods in bags or other containers that can be hung means they will be easier to display once they get to the store. Shelf space is always at a premium, so anything that can be hung will have an immediate advantage with retailers. Heat-sealed bags are a great option to use as hangable packaging and a clear design will allow consumers to get a tantalizing eyeful of the goodies inside too.
Make sure to consult with a flexible packaging expert before making any big decisions: your choice of packaging style could make or break your long term success in a crowded market place.